The boutiques worth visiting in Norwich

Norwich is a charming, often underrated city. For its shopping experience it offers modern malls, markets, and high streets, but it’s in the Iconic Norwich Lanes that are a must-visit. No trip to Norfolk is complete without an hour or two spent at the Lanes, a series of courtyards, alleyways, and open spaces that are just a few paces away from the door of the Norwich City Hall.

With medieval architecture at every turn and a space that is almost entirely pedestrianised, visitors are invited to peruse more than three hundred cafes, pubs, bars, restaurants and independent retailers; a real treasure trove of unique shopping, drinking and dining. Along with the likes of an independent cinema, two museums, a community theatre, several art galleries and more live music venues that you can visit in an evening, the shining star of the Lanes is its wide array of shops.

Here are ten of the very best boutiques to visit in Norwich!

1. Aurum Jewellers

Housed in a Tudor building, Aurum Jewellers and Designers is a family concern with over 35 years’ worth of experience. Aurum is dedicated to showcasing the very best of British and international designers. They place a huge emphasis on individuality and unique quality, which makes a trip to Aurum an unforgettable one. Whether you are looking for an engagement ring or simply something to add to your ever expanding collection, you can’t go wrong with the wonderful array of treasures that are curated at Aurum Jewellers. 

Aurum Jewellers, 21 Bedford Street

2. The Good Earth Clothing Company

Another family run venture, the Good Earth Clothing Company is a business that is passionate about providing customers with easy, simple access to women’s and men’s fashion garments that are created from all-natural fabrics. Stocking brands like Lazy Jacks, Seasalt, Adini, and Signature, you will certainly find something that suits your personal style preferences, all with the reassuring caveat that the items are natural and environmentally friendly. There’s a crisp modern feel to this boutique in an olde-worlde setting. 

The Good Earth Clothing Company, 10 Pottergate

3. Wilkinson’s of Norwich

Us Brits are proud of how seriously we take our tea and coffee, after all, it doesn’t feel like a proper day without a brew or two! Wilkinson’s is a wonderful family run business that began in 1972, specialising in deliciously blended loose leaf tea and freshly roasted coffee beans. They boast over thirty five different coffee varieties and over one hundred and sixty loose leaf teas, a truly staggering amount! Coffees are roasted in small batches for freshness and the tea range includes original recipes from the shop’s founder. You’ll also find Fair Trade and Rainforest Alliance products. 

Wilkinson’s, 5 Lobster Lane

4. Norfolk Yarn

Fibre crafts have experienced a sharp rise in popularity over the last few years. Things like knitting and crochet are no longer just a hobby of grandmother’s all over the world! If you have the bug too, then Norfolk Yarn is a “Knitter’s Paradise”. A family run business specialising in hand knit yarn, this truly is a one stop shop for any kind of project you might have in mind. From pure wool to alpaca to cashmere, cotton and silk, you can spend hours browsing through the options before finding the perfect yarn(s). Browse the books, craft section, and the special collection of fabrics and if you have time, you can book a workshop in kitting, crochet, or felting. 

Norfolk Yarn, 11 Pottergate

5. Lisa Angel

There is nothing like a really cute and unique accessory shop to satisfy your soul on a shopping day out, and Lisa Angel is the perfect example. The little shop is packed to the rafters with jewellery, accessories, and lifestyle inspired homeware that make for perfects treats for yourself or others in your life. Some of their items can even be personalised in store, the kind of unique perk that you really only get with independent boutiques who value customer satisfaction and experience above all else. You’ll probably fall in love with so many things so you’ll be glad to know that they run a worldwide shipping service from their website, so you can happily shop from home when you aren’t in Norwich. 

Lisa Angel, 3 Lower Goat Lane

6. Mod One

Retro is the new black and at Mod One, you’re whisked right back to the Mod Era of the 1960s. Whether you’re a scooter enthusiast, looking for a special outfit, or just curious about all things fashion, Mod One is a destination boutique full of interest. Originally founded for the male Mod about town, the store introduced an exclusive ladieswear range in 2019 – Love Her Madly. You find everything to clothe you from top to toe to create your own unique look with items you won’t find on the high street. 

Mod One, 12A Pottergate

7. Beaujangles

First opened in 1986, Beaujangles has been described by many as a real Aladdin’s cave of treasures! Step through the door of this unique store and you will find anything from sterling silver jewellery to body paint to quirky fancy dress. There is something here for customers of every age, a truly diverse shop that caters to everyone! You never know what you might find on the shelf of Beaujangles, and that is half of the fun.

Beaujangles, 24 Lower Goat Lane

8. The Plant Den

If you are one of the many green fingered individuals of the world, then The Plant Den will be a real treat to visit. Opened in the spring of 2018, the shop and its reputation have gone from strength to strength. It’s most exciting selling point is its focus on stocking rare and unusual plants that you might not be able to find in your local chain garden centre. When sold, the plants are dispensed with expert knowledge on how to look after them along with information of the benefits they bring. 

The Plant Den, 88 Upper St. Giles Street

9. Head in the Clouds

There’s always something fascinating about a New Age boutique that draws you in and such is the case with Head in the Clouds. A little hippy haven, you’ll immediately capture the atmosphere of this store thanks to the distinctive aroma of joss sticks. Find floaty clothing items for the hippy or boho inside of you or pick up a gem of a gift from its selection of interesting and beautiful handicrafts an artisanal item. Treasures include silk scarves and handmade ethnic jewellery. Delicious smells follow you around the shop and the staff are very welcoming and friendly.

Head in the Clouds, 13 Pottergate

10. Trollbeads

From humble beginnings in Denmark in 1976 Trollbeads are now sold in one of the most visited and beloved boutiques in The Lane. This family run business is truly unique and charming (pun intended!). Part of the joy of a visit to the Trollbeads store is the fun of trying on lots of different combinations of the beautiful bead charms. With so many different colours and patterns to choose from, you can virtually guarantee that whatever combination you come up with, it will be the only charm bracelet with that unique design in the world! Trollbeads is the sister of Aurum Jewellers.

Trollbeads, 9 Swan Lane

The boutique stores of Norwich are fascinatingly eclectic. Whether you’re looking for a unique fashion item, a gift, something frivolous, or useful but beautiful homewares, the historic Lanes area will surely have it. And, there’s plenty to see and do when you aren’t browsing.